JNTO is pleased to unveil our new organization logo and tagline. The red arc below the logo symbolizes the welcome of sunrise. The rising sun represents the development of inbound tourism as well as our thoughts on the development and goals of our organization. The arc also symbolizes a bridge that connects Japan to the world and the world to Japan. The tagline translates to “to portray that Japan’s strength lies in its many charms”.
This new logo and tagline will be used from 23rd January 2017 onwards.